Stefanos F Bournias

If you’re like 97% of ecommerce entrepreneurs, you may be forced to shut down your store because you’re not converting traffic into sales. Maybe you’re running ecommerce Facebook Ads that aren’t returning on the investment. And you’re struggling to hit your first milestone of $1,000 per month.

One study found that 62% of small business owners said their Facebook Ads were “missing the target.”

It’s not that these businesses don’t see any returns, rather, it’s the “quality of the returns and th...

Much like Instagram has given birth to a new breed of influencer, it has also birthed a new breed of creative, most notably; content creators, Instagram poets and Instagram models.
It’s created huge opportunities for creatives by providing a platform where they can share and monetize their art at a scale that was previously unheard of.

But as in life, everything that has huge upside inevitably has its downside. And as in investing, minimizing and mitigating the downside is more important than...

The first time I actually grasped the power of influencer marketing was around the time I started experimenting with various marketing strategies for my eCommerce business.

This was before influencers were legally obliged to disclose paid partnerships. Of all the strategies I was using; PPC, Facebook ads, Email Marketing and Content Marketing, I noticed influencer marketing was an extremely effective way to sell products, create social proof and build a brand.

In the world of e-commerce, the internet-bred fashion retailer Dolls Kill is killing it in regards to their marketing on social.

You’ve probably never even heard of Dolls Kill as they aren’t huge like some of their competitors in the retail world. But back in 2014, in only three years of operations, Inc. reported they generated $7.6 million in sales.

But that’s not all,

Dolls Kill is….

The 2,600th most followed account on Instagram with 2.6M followers (which grew from 55%-60% from the previou...

In the world of e-commerce, the internet-bred mushroom product retailer Four Sigmatic is making a killing.

You may have never even heard of Four Sigmatic unless you’re a fun guy or gal who’s into the whole healthy superfood scene or you listen to Tim Ferriss’ podcast.

They also aren’t as large as some of their food industry competitors who are trying to break into the Shroom Boom. But only 7 years after operations, this Danish e-commerce company is generating a whopping $60 million in estimat...

In the world of e-commerce, the internet-bred fashion retailer Dolls Kill is (excuse the pun) killin’ it with marketing on social media.

Yet, you’ve probably never even heard of Dolls Kill; they aren’t huge like some of their competitors in the retail world. But back in 2014, after only three years of operations, Inc. reported they generated $7.6 million in sales. In its seventh year, Dolls Kill elicited enough attention to raise $15 million from consumer-focused venture firm Maveron (the one...

In our latest guest post, marketing specialist Stefanos Bournias explores Instagram marketing objectives for ecommerce – and how your business can achieve and measure them with giveaways.

If you’re like most e-commerce marketers, you:

Use Instagram to increase brand awareness

Use Instagram as a sales channel

Run giveaways to achieve your Instagram marketing goals, but aren’t sure how to quantify the results

Giveaways have become integral to ecommerce growth on Instagram. A quick giveaway on I...

“You’ve got mail.”

Do you remember hearing that? Not the romantic comedy starring Tom Hanks and Meg Ryan, but the soothing voice you heard when you logged into AOL and had mail back in 1999.

It’s a legendary piece of Internet history that laid the foundation for what is now one of the most ubiquitous forms of communication.

Although times have changed and that original notification has been replaced by Facebook messenger, Tweets, and likes, that doesn’t mean email is dying out ...

Email marketing has come a long way since AOL laid the foundations for what Is now one of the most ubiquitous forms of communication back in 1999. Although email hasn’t changed too much since it’s initial conception, it continues to evolve.

Today, global email users amount to virtually half the entire planets population. Although this may not be fully accurate considering users have duplicate accounts, this figure is expected to grow steadily. (Statista, 2018).

Email marketing has come a long way since Gary Thuerk sent the first email marketing blast in 1978. Despite all the other means of communication and marketing channels that have arisen, email is still one of the most ubiquitous forms of communication and a key marketing channel for most businesses.

But calculating email marketing ROI can be a struggle for some. Read on to see how the full customer journey factors into yours.
Today, global email users amount to virtually half the entire planet...

If you’re like most small business owners advertising on Facebook you:
Are aware of the extensive targeting features Facebook offers and are utilizing tools like Lookalike Audiences
A study published on Small Business Trends which surveyed more than 2,6000 small business owners found that 62% felt their Facebook Ads were ‘missing the target.’
It’s not that those small businesses aren’t seeing any returns, it’s the ‘quality of the returns and the lack of conversions’ that are in question.
But ...

Did you notice it?
The ever-decreasing organic reach which has been plummeting since 2014?
For many brands and marketers, including myself, 2018 was a tumultuous year as deterioration of trust and slowdown of organic reach forced marketers to dive deeper into paid strategies.
Are paid strategies the only counter-measure?
Being more selective about what and when you publish content are also relatively effective strategies to counteract the changes, but none are effective as putting money behin...

For the majority of businesses and marketers, 2018 was a turbulent year on social as a steady decline in consumer trust and organic reach forced marketers to turn to pay to play strategies.
At the same time, an increasing number of brands continue to ride the social media marketing wave. Despite the fact that many CMOs and agencies still struggle to measure the ROI of their marketing efforts on social, 73% of marketers believe that their efforts have been “somewhat” or “very” effective for th...

In the sphere of social commerce, Dolls Kill is making a killing when it comes to their social strategy focusing on leveraging influencers.
Since day one the company:
Was profitable
After 3 years the company:
Was generating $4 million in sales
How did this young e-commerce brand manage to grow so fast?
I would argue that leveraging influencers and Instagram as their primary social channel was critical to their success and I’ll break down how your business can leverage influencers to grow.
#1 ...

Tips on selecting suppliers and sourcing products focused on e-commerce & dropshipping.