No matter what type of financial business you lead – a growing fintech startup or an established financial services corporation – chances are you will rely on the expertise of a language service provider (LSP), partner, or some kind of third party to steer your localization efforts.
Successful localization in finance depends on collaboration with your language partner to deliver the best results for you and your customers. But choosing, reviewing, discussing, and onboarding capable, specializ...
You’ve been a good project manager of a large localization project for some time now. You’ve run a tight ship. Where possible, you’ve cut costs. But now an order has come from the C-suite that you must find an additional 10%, 20%, or even 30% reduction in localization costs.
You must pick your fights: one at a time and swiftly.
“What is your biggest localization-based challenge?” At Lokalise, we often ask localization project managers this question. And the truth is, there are some common challenges that frequently crop up, such as:
Structuring communication with stakeholders
Managing continuous QA processes
Controlling the budget
For project managers who are looking for a better way, we are here to help you figure it out.
Ask a designer what their job is and what you’ll likely hear is: to know what customers need and deliver it in the form of products and experiences that drive business.
At Lokalise, we all want the same things. But, we often have different approaches to achieving these goals. When we embrace our different disciplines, methods, and styles, great things happen, and we can build much better products.
We sat down with our Brand Design lead, Anatoly Vjalihs, to discuss how he examines the present ...
It’s interesting to explore how we understand and interpret the roles of our colleagues. If you ask people in different companies what their colleagues in other departments do, you get different answers. Plus, people can have the same job title, work in the same industry, have roughly the same level of experience, and still work in incredibly different ways.
On the surface, it seems pretty simple. Developers develop. Marketers market. Salespeople sell. However, as a SaaS business grows, it re...
Full stack engineers have one of the most misunderstood roles in tech. Yet Forbes ranks full stack engineers high in its list of the happiest jobs. To find out why, we spoke with Arthur Ziborov, our R&D Engineer and an early Lokaliser.
We sat down with him to draw on his experience, dig into how Lokalise has evolved since the early days, and hopefully steal some of his secret sauce to happiness.
“I think 2020 might be the peak email newsletter year,” he said.
That's Emanuel Cinca, founder of Stacked Marketer; a 6-figure daily email newsletter with over 16,000 subscribers.
Emanuel noticed the email newsletter trend in around 2019 and has experienced explosive growth in the 2 years since he founded Stacked Marketer.
I sat down with him to distill his lessons into actionable takeaways that are applicable to anyone thinking of starting and monetizing an email newsletter. Here’s what you ...
If you’ve done any guest posting before, you know the pain.
Guest posting is a massive time-suck. Unless you’re a big name who gets a ton of inbound requests to do guest posts, it requires a consistent, concerted effort to find and secure guest blogging opportunities.
For new websites, the solution to secure guest posting opportunities consistently is cold outreach. But how do you scale that effectively?
I'll share the answer as I break down the cold email outreach experiment I did to secure ...
You’re reluctant to buy from a business you don’t know. The same goes for your customers. So what do you do?
You build an efficient process to collect the contact information of your prospective customers. That way, you can build trust, show what you have to offer, and eventually turn your visitors into paying customers.
In today’s guide, we’ll show you a step-by-step process for creating your own lead capture machine — meaning way more revenue for your business.
What is a Lead Capture?
Want to see the subject lines pro marketers use?
I got into the trenches and reached out to over a hundred SaaS founders, agency owners, and marketing/sales consultants (like Sujan Patel of Mailshake and Justin Brooke of Adskills) who are killing it with their businesses to put my own cold email game to the test.
I had one simple ask: to send me their best cold email subject line along with open rate statistics so I could share them with you.
Confirmation emails aren’t exciting — but they are some of the most opened emails across the board.
What if you could create a confirmation email that drives engagement and that people actually want to read?
I’ve signed up to the world’s most popular newsletters, made purchases from ecommerce stores, and sent inquiries to agencies to see how the most creative marketers do it.
In this post, I share my findings with you so you can send confirmation emails that get opened and clicked.
What Is An...
'If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.' ~ a popular (mis)quote from Nelson Mandela
Speaking your customers’ language is probably more important than you think. Language is incredibly powerful. The most successful businesses out there know the value of nurturing the human element at the heart of how they work, communicate, and connect.
Whether it be B2C or B2B, you’re selling to people. The only rea...
As you B2B SaaS founders & marketers know, there is one company in the ultra-competitive (600+ CRMs) CRM space that people actually LOVE using – Salesflare.
They aren’t massive like some of their competitors that dominate the CRM market, but the fact that they already have 2000+ users that swear by the app is pretty impressive.
Today, I want to show you how a small Belgian startup called Salesflare is slowly but surely chipping away at th...
If you’re like 97% of ecommerce entrepreneurs, you may be forced to shut down your store because you’re not converting traffic into sales. Maybe you’re running ecommerce Facebook Ads that aren’t returning on the investment. And you’re struggling to hit your first milestone of $1,000 per month.
One study found that 62% of small business owners said their Facebook Ads were “missing the target.”
It’s not that these businesses don’t see any returns, rather, it’s the “quality of the returns and th...
Content marketing is booming.
And you’re wondering how you can tap into the opportunity.
In this post, you’ll learn how to start getting paid as a freelance writer. I’ll show you a roadmap from A to Z — everything you need to start a freelance writing career.
Ruthlessly Niche Down
Work for Free to Build Your Writing Portfolio
Set Up Your Writing Portfolio Page...